Hiring: WKAR Director of Marketing & Promotions / Marketing & Communications Manager Company: Michigan State University College of Engineering Location: East Lansing, MI Job Posted Time: 2026-09-11 14:32:39 Employment Type: On-site Target Skills & Keywords : Google Analytics About the job Required Skills: •The ideal candidate is a strategic, hands-on marketing leader with a demonstrated record of growing audience awareness and engagement for a media brand, cultural institution, nonprofit, or comparable organization, using both proven marketing fundamentals and current, innovative promotional practices. •Strategy & Campaign Leadership •Develop and execute comprehensive marketing and promotion strategies and campaigns for WKAR original programs, news initiatives, special broadcasts, and community events, as well as for overall station awareness and brand positioning. •Set measurable goals for reach, audience growth, engagement, and event attendance, and report regularly on campaign performance to station leadership. •Build annual and campaign-specific marketing plans that align with WKAR's broadcast calendar, education initiatives, fundraising cycles (pledge drives, major gifts, corporate support), and community events. •Oversee on-air promotion across WKAR-TV and WKAR's radio services (90.5 WKAR-FM, WKAR NewsTalk, Classical, Jazz, and the Radio Reading Service). •Lead digital and social media marketing across WKAR.org, email/newsletter programs (e.g., The Signal), streaming platforms, and social channels (Instagram, Facebook, YouTube, LinkedIn). •Direct paid, earned, and owned media strategies, including media buys, cross-promotional partnerships, press relations, and community outreach. Qualifications: •Knowledge equivalent to that which normally would be acquired by completing a four-year degree in Marketing, Communications, Journalism, Public Relations, or a related field •Five to Eight years of progressively responsible experience in marketing, promotions, or brand management, ideally in media, broadcasting, nonprofit, education, or a comparable mission-driven environment •Demonstrated success developing and executing marketing and promotional campaigns that measurably increased awareness of, and engagement with, a product, service, program, or organization •Strong command of both traditional marketing/promotion methods (broadcast promotion, PR, direct outreach) and current digital and social media best practices •Excellent written, verbal, and visual communication skills, including the ability to write and edit compelling promotional copy •Proficiency with digital marketing and analytics tools (e.g., social media management platforms, email marketing systems, Google Analytics or similar) •Or an equivalent combination of education and experience. •Operational familiarity with audience measurement tools relevant to public media (e.g., Nielsen, PBS/NPR audience insights platforms). •Event marketing or community-partnership experience. •Graphic design, videography, or content-production skills. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!