Hiring: VP, Product Marketing Company: Via Location: New York, NY Job Posted Time: 2026-09-14 14:47:25 Target Skills & Keywords : Content Strategy, Remix About the job Experience: •13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact. Required Skills: •Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper). •Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding. •Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints. •Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity. •Partner cross-functionally with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception. •Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision. •Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader. •Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve. Qualifications: •Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact. •Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen. •Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes. •A customer-first mindset and passion for creating market-defining stories that inspire and sell. •An ability to create measurable impact - and then build systems and processes to replicate success. •Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique. •A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact. •Creative, resourceful, and energized by a fast-paced, high-growth environment. Compensation: •$230,000 - $270,000 / year •Competitive benefits and rewards package •Salary reflected does not include equity or variable pay, where applicable Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!