Hiring: VP of Customer Marketing Company: Mendix Location: Boston, MA Job Posted Time: 2026-09-10 10:55:11 Target Skills & Keywords : AI, Content Strategy, REST, SaaS About the job Experience: •15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions Required Skills: •This role sits at the center of the customer experience, partnering closely with Product, Product Marketing, Solutions Marketing, Brand, Field and Sales. •Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development •Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales •Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform , industry, and use-case narratives •Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries •Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences •Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership •Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation Qualifications: •12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions •Proven success building customer advocacy, customer story, or reference programs that support both retention and revenue goals •Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages •Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators •Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing •Exceptional storytelling, executive communication, and program leadership skills Compensation: •$170,000 - $280,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!