Hiring: VP of Brand & Product Marketing Company: Alpha Lion Location: Las Vegas, NV Job Posted Time: 2026-09-03 11:17:28 Employment Type: Remote About the job Required Skills: •At the heart of this role is exceptional storytelling: the ability to connect consumer insight, product truth, and commercial opportunity into a compelling narrative, and carry that narrative from product positioning through launch, creative execution, and community building. •Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story. •Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation. •Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent. •Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work. •Own the annual brand plan, marketing calendar, awareness budget and campaign priorities. •Alpha Lion and its products have clear, distinctive positioning and a recognizable expression that shows up consistently across every important customer touchpoint. •Campaigns, launches and community programs break through, build awareness, preference and participation, and contribute meaningfully to business growth. Qualifications: •You are a commercially minded brand builder with exceptional creative judgment. You can see the big opportunity, turn it into a clear strategy and mobilize teams to execute at a high level. You are equally comfortable shaping the narrative, challenging the work, making investment decisions, and building the organization required to deliver. •Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance. •Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success. •A track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact. •Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator. •Omnichannel experience across DTC, Amazon, retail, packaging, product launches and consumer experiences. •The ability to use consumer insight and data without allowing process or analysis to replace judgment and action. •Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter. •Join a company with real scale, momentum and ambition, but with its greatest brand-building opportunity still ahead. Few roles offer this combination of an established commercial platform, direct access to the founders and genuine ownership of the brand, team and work that will shape the next stage of growth. •If you want to build something meaningful rather than inherit something finished, we would love to hear from you. Compensation: •$180,000 - $235,000 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!