Hiring: VP, Marketing - Ultra Records Company: Sony Music Entertainment Location: New York, NY Job Posted Time: 2026-09-16 15:38:56 Target Skills & Keywords : R About the job Experience: •7+ years of progressive marketing experience in the music industry, with a strong track record in recorded music campaigns and digital marketing Required Skills: •Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team. •Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster •Drive artist development strategy in partnership with A&R, management, and creative teams — building long-term brand narratives alongside individual release campaigns •Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc. ) to grow audiences, deepen fan engagement, and drive streaming demand •Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities •Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly •Collaborate cross-functionally with radio, publicity, creative, and sync teams to ensure cohesive, high-impact releases •Manage relationships with external partners including digital agencies, influencer networks, and content creators Qualifications: •Sony Music Entertainment is a member of the Sony family of global companies. •Ultra Records has been in the forefront of electronic music for over three decades. Over the years, it’s been home to the most renown artists in the genre, including: Benny Benassi, Black Coffee, Calvin Harris, David Guetta, deadmau5, Deorro, Gordo, Kaskade, Kygo, MK, Sofi Tukker, Steve Aoki, Tiesto and many more. •As we continue to build on that legacy, we are seeking a Vice President of Marketing to join our team — a passionate, digital-savvy creative who knows how to build campaigns that resonate across audiences and genres. This role will report directly to the President of Ultra Records and must be based in NY. •Broad knowledge of the contemporary music landscape and an ability to adapt strategy across genres and audiences •Extensive contacts and relationships in the electronic music industry •Skilled at artist-facing communication - you know how to build trust with talent and their teams •Strong digital and social instincts, with hands-on experience using platform tools and analytics to drive results •Comfortable being both creative and analytical — equally at home in a brainstorm and a performance dashboard •A natural collaborator with excellent communication skills and the ability to manage high volumes of competing priorities Compensation: •$140,000 - $160,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!