Hiring: VP, Marketing Operations Company: Energy Exemplar Location: Salt Lake City, UT Job Posted Time: 2026-09-16 15:42:58 Target Skills & Keywords : Aurora, HubSpot, SaaS, Salesforce, Segment, Stakeholder Management About the job Experience: •8+ years of Marketing Operations experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role. •At least 3 years in a senior leadership role. Required Skills: •Build and lead Energy Exemplar’s Marketing Operations function, establishing the strategy,  processes, and operating model required to support a growing global marketing organisation. •Own and optimise the global Marketing Tech ecosystem, including HubSpot, Salesforce integrations, data enrichment, intent platforms, analytics, and emerging AI technologies. •Ensure clean, reliable data flows across Marketing and Sales systems, creating a trusted view of the customer journey from first engagement through to closed-won revenue. •Build and own Energy Exemplar’s marketing attribution framework, establishing clear definitions for marketing-sourced and influenced pipeline and contribution to closed-won revenue. •Develop trusted marketing performance dashboards and reporting covering pipeline contribution, funnel performance, conversion, velocity, CAC, and ROI for the CMO, executive leadership, and Board. •Partner with Sales, Revenue Operations, and Finance to establish consistent funnel definitions, attribution methodology, performance metrics, and reporting. •Own and continuously improve lead management, scoring, routing, qualification, and Sales handoff processes to increase conversion and reduce speed-to-lead. •Identify and implement AI-powered tools, automation, predictive analytics, and lead scoring capabilities that improve marketing efficiency and commercial outcomes. Qualifications: •Proven experience building or significantly scaling a Marketing Operations function, operating model, or infrastructure within a growing organisation. •Deep HubSpot expertise, combined with strong experience integrating and operating HubSpot alongside Salesforce. •In-depth knowledge of enterprise B2B marketing funnels, lead management, pipeline reporting, and marketing-to-sales processes. •Demonstrated experience building marketing attribution models and reporting frameworks trusted by Marketing, Sales, Finance, and executive leadership. •Strong data and analytics capability, with experience translating complex marketing and pipeline data into clear commercial insights and recommendations. •Strong commercial and financial acumen, including experience managing marketing budgets, ROI analysis, and investment reporting. •Demonstrated capacity to operate both strategically and hands-on — comfortable defining the future-state architecture while also getting into the systems, data, and workflows when required. •Strong stakeholder management and executive communication skills, with the confidence to present marketing performance and pipeline data at executive and Board level. •HubSpot, Salesforce, and relevant BI or analytics certifications are advantageous. •A trusted, Board ready marketing attribution model is established and consistently used across Marketing, Sales, and Finance. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!