Hiring: VP Marketing Analytics Company: Kforce Inc Location: Boston, MA Job Posted Time: 2026-09-10 12:09:24 Employment Type: Contract / On-site Target Skills & Keywords : Data Warehouse, SQL About the job Experience: •7-10 years managing complex, multi-channel B2B marketing data, ideally within asset management, banking, or corporate financial services •10 years managing complex, multi-channel B2B marketing data, ideally within asset management, banking, or corporate financial services Required Skills: •Strategic Advisory: Act as the primary analytical partner for marketing leadership to define key performance metrics and growth frameworks •Full-Funnel Attribution: Oversee end-to-end measurement models that connect omni-channel campaigns directly to sales pipelines and revenue •Campaign Optimization: Audit and improve performance across diverse touchpoints including web, email, paid media, enterprise events, and CRM workflows •Predictive Modeling: Design B2B lead-scoring systems and advanced audience segmentation to boost conversion rates •Data Infrastructure: Translate commercial requirements into technical specifications for data engineering teams to execute •Executive Reporting: Produce high-impact dashboards and deliver strategic insights directly to C-suite stakeholders •Team Leadership: Manage and mentor data professionals to scale a high-performing analytics culture Qualifications: •Analytical Expertise: Strong mastery of media mix modeling, multi-touch attribution, and marketing ROI frameworks •Enterprise Tech Stack: High proficiency with institutional CRM tools and major marketing automation platforms •Digital Tracking: Advanced knowledge of web analytics infrastructure and digital event tag deployment •Data Engineering: Exceptional SQL skills alongside practical application of scripting languages within modern cloud data warehouses •Data Visualization: Proven track record of building executive-ready reports in mainstream business intelligence tools •Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. •This job is not eligible for bonuses, incentives or commissions. •Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Compensation: •$140,000 - $185,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!