Hiring: VP, Integrated Marketing Company: Personify Health Location: Manhattan, NY Job Posted Time: 2026-09-10 11:36:26 Target Skills & Keywords : REST, SQL About the job Experience: •12+ years in B2B marketing leadership Required Skills: •Build and run demand generation programs against the target profiles and unmet needs Product and Commercial define, translating them into channel strategy, messaging, and campaign execution across TPA and Wellbeing. •Lead Marketing's side of a joint problem-led pipeline model with Sales: problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, LinkedIn, ABM, and intent-data targeting. •Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility. •Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages. •Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale. •Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive. •Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence. •Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support. Qualifications: •Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content. •Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification . •Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability. •A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team . •MQL-to-SQL conversion and close rate of marketing-sourced leads •Win-rate and sales-cycle-velocity differential, marketing-sourced/influenced vs. Sales-originated •Marketing operations discipline — campaign launch reliability, data/attribution accuracy, reporting turnaround •Brand and creative consistency across customer touchpoints, plus measured market awareness (tracked via win/loss interviews) •Communications and PR impact — earned media, executive visibility, thought leadership placements •Events ROI — pipeline and brand impact per event, relative to spend Compensation: •$220,000 - $250,000 / year •Comprehensive medical and dental through our own health solutions (yes, we use what we build) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!