Hiring: VP, Database Marketing Company: Hard Rock International Location: Las Vegas, NV Job Posted Time: 2026-09-10 14:37:29 Target Skills & Keywords : Program Management, Stakeholder Management About the job Required Skills: •Lead the strategic direction and performance of the Unity Loyalty Program, driving enrollment, engagement, tier progression, loyalty utilization, and customer lifetime value. •Oversee customer segmentation, reinvestment models, offer strategy, lifecycle marketing, and campaign planning to deliver personalized guest experiences and measurable business results. •Direct CRM marketing across direct mail, email, digital, mobile, loyalty communications, and targeted promotions to increase visitation, frequency, and revenue. •Lead the development and execution of gaming and non-gaming special events, ensuring alignment with business objectives, guest experience standards, and ROI expectations. •Utilize analytics, forecasting, customer insights, and performance measurement to optimize marketing effectiveness, guest engagement, and profitability. •Establish reporting frameworks and executive dashboards to monitor key performance indicators, including revenue contribution, reinvestment, campaign performance, database growth, loyalty metrics, and EBITDA impact. •Partner cross-functionally with property and corporate leaders to align customer strategies, marketing initiatives, and loyalty programs with organizational priorities. •Ensure the integrity, governance, and strategic utilization of customer data across gaming, hospitality, loyalty, and marketing platforms. Qualifications: •Bachelor degree in Marketing, Business Administration, Analytics, Finance, or a related field required; Masters degree preferred. •Minimum ten (10) years of progressive leadership experience in casino database marketing, CRM, loyalty, analytics, or customer engagement within a gaming, hospitality, entertainment, or integrated resort environment. •Demonstrated success developing and executing customer lifecycle, loyalty, CRM, and reinvestment strategies that drive measurable revenue growth and profitability. •Strong expertise in customer segmentation, database marketing, loyalty program management, CRM platforms, offer optimization, and customer analytics. •Proven ability to evaluate campaign performance, customer value, reinvestment effectiveness, and business outcomes through data-driven decision making. •Property opening, enterprise transformation, or major system implementation experience strongly preferred. •Strong business acumen, financial discipline, analytical capabilities, and executive presence. •Proven success building and leading high-performing teams in a fast-paced, highly regulated environment. •Exceptional communication, relationship-building, and stakeholder management skills. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!