VP, Brand Strategy and Creative Services

Medline - Northfield, IL

Hiring: VP, Brand Strategy and Creative Services Company: Medline Location: Northfield, IL Job Posted Time: 2026-09-12 12:38:56 Target Skills & Keywords : Change Management, Content Strategy, Project Management About the job Experience: •12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing ops, and content strategy, including 5+ years leading large, multi-functional teams. Required Skills: •VP Brand Strategy & Creative Solutions •Define and lead enterprise brand and marketing strategy, ensuring alignment with business objectives and customer needs. •Lead teams responsible for developing differentiated value props, positioning, messaging frameworks, and go-to-market strategies across products, solutions, and customer segments. •Drive customer segmentation, audience targeting, and journey mapping to improve customer acquisition, engagement, retention, and lifetime value. •Establish strategic marketing priorities and integrated marketing plans that strengthen brand equity, accelerate growth, and deliver measurable business outcomes. •Creative, Brand & Design Excellence •Lead creative services, including design, copywriting, and packaging ensuring a cohesive and compelling differentiated brand presence across all channels and customer touchpoints. •Establish creative standards and governance that reinforce brand consistency and drive business results. Qualifications: •Proven ability to drive Marketing strategies through to successful execution, resulting in positive business outcomes and profitability •Strong business acumen with the ability to translate market opportunities and customer insights into strategic initiatives, operational improvements, and measurable results. •Deep expertise in brand strategy, customer insights, creative development, content operations, marketing technologies, and organizational effectiveness. •In-depth knowledge of enterprise content strategy, digital asset management, content lifecycle management, and scalable content production models. •Demonstrated success implementing AI-enabled marketing capabilities and driving adoption of emerging technologies to improve business outcomes. •Proven success developing and scaling marketing capabilities, processes, technologies, and teams that drive measurable business growth and operational excellence. •Exceptional executive presence, communication skills, and the ability to influence stakeholders at all levels of the organization. •Bachelor's degree in Marketing, Business Administration, Communications, or a related field required. •MBA or other advanced degree preferred. •Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. Compensation: •$269,000 - $404,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!