Hiring: VP Brand Company: Superpower Location: San Francisco, CA Job Posted Time: 2026-09-11 12:38:56 Target Skills & Keywords : Notion About the job Required Skills: •We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out. •You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose Superpower, bring that story to new audiences and build a stronger connection between the brand and the people we serve. •You’ll be accountable for the journey from customer insight to campaign idea, creative development, distribution and results. That means deciding which audiences and opportunities deserve our attention, setting the standard for the work and building the team and partner network to deliver it. •This is a hands-on leadership role. You’ll write briefs, shape messaging, review copy and design, work with production partners and get campaigns into the world. •Brand strategy and positioning. Own the audience priorities, positioning and messaging that guide our brand work. Turn customer research, cultural insight and the realities of the product into a clear, differentiated reason to choose Superpower. •Integrated campaigns from idea to impact. Set the campaign calendar and lead work from brief through production, launch and evaluation. Give every campaign a clear audience, idea, distribution plan and intended business outcome. •Brand expression and creative standards. Set the brief and quality bar for brand campaigns. Work directly with copy, design and production specialists to make the work recognizable, memorable and true to Superpower. Build a brand system that helps teams make strong decisions as our offering grows. •Community, events and social. Own our community, events and organic social strategy. Build ways for people to connect with Superpower and each other, and lead the team and partners bringing this work to life. Qualifications: •Work that connects cultural partnerships, community or member advocacy with measurable demand. •More of our target audience knows Superpower, understands why it matters and considers becoming a member. •Distinctive campaigns and a sustained brand presence bring qualified new audiences into the business. •Brand investments show evidence of contributing to demand and acquisition, with clear decisions about what to repeat, improve or stop. •The team delivers strong work consistently, and the brand becomes clearer and more recognizable as the business grows. •Help make proactive healthcare a choice more people understand and want to make. •Shape a consumer brand whose promise is experienced through an ongoing health relationship. •Interface directly with leaders who contribute directly to the work, with the autonomy and responsibility to see your decisions through. •Superpower is a new health system on a mission to extend and enhance human life. •We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!