Hiring: VP, Brand Marketing Company: Hard Rock International Location: Las Vegas, NV Job Posted Time: 2026-09-10 12:38:55 Target Skills & Keywords : Content Strategy, Stakeholder Management About the job Experience: •10 years of progressive marketing leadership experience, including executive-level responsibility within gaming, hospitality, entertainment, resort, or comparable consumer-facing industries. •Minimum 10 years of progressive marketing leadership experience, including executive-level responsibility within gaming, hospitality, entertainment, resort, or comparable consumer-facing industries. Required Skills: •Lead brand positioning and integrated marketing campaigns across paid, owned, earned, and partnered channels to ensure a consistent and compelling brand experience. •Oversee digital marketing strategy, including media, search, social, CRM, website, email, mobile, and marketing automation to drive engagement, conversion, and revenue. •Utilize guest insights, analytics, and performance metrics to optimize marketing effectiveness, media investments, and customer lifetime value. •Partner with property and enterprise leaders to develop customer-centric programs, promotions, and communications that enhance loyalty and guest engagement. •Direct public relations, content strategy, sponsorships, and reputation management initiatives to strengthen brand visibility and market presence. •Lead agency relationships, creative development, and marketing partnerships to ensure best-in-class execution and return on investment. •Develop and manage departmental budgets, forecasts, and resource plans while ensuring financial accountability and operational efficiency. •Build, mentor, and develop a high-performing marketing team while fostering collaboration, innovation, and accountability. Qualifications: •Bachelors degree in Marketing, Business Administration, Communications, or a related field required; MBA preferred. •Proven success developing and leading integrated brand and digital marketing strategies that drive measurable business results. •Strong expertise in brand management, media strategy, CRM, loyalty marketing, digital performance, guest acquisition, and customer engagement. •Demonstrated experience managing significant marketing budgets, agency partnerships, and cross-functional initiatives. •Previous integrated resort, casino, or major property opening experience strongly preferred. •Strategic leader with strong business acumen, financial discipline, analytical capabilities, and executive presence. •Proven ability to build and develop high-performing teams in a fast-paced, dynamic environment. •Exceptional communication, relationship-building, and stakeholder management skills. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!