Vice President of Marketing

StarBrands Ltd - Vernon Hills, IL

Hiring: Vice President of Marketing Company: StarBrands Ltd Location: Vernon Hills, IL Job Posted Time: 2026-09-12 12:38:56 Target Skills & Keywords : Product Management, R, Rust About the job Experience: •10+ years of progressive marketing, brand management, product management, or commercial leadership experience in consumer-packaged goods at director level or above, with direct cleaners, home care, household cleaning, or adjacent regulated-category experience considered critical. •2+ years of direct sales experience would be a competitive advantage. Required Skills: •Marketing platform strategy and business leadership •Lead the Star Brands strategic platform for North America Marketing, with accountability for portfolio priorities, innovation direction, demand generation, and commercial marketing plans that support profitable growth, while ensuring brand strategy work is aligned to established equity guardrails and global direction where applicable. •Design and execute marketing-led strategic initiatives across go-to-market, brand and value proposition, demand generation, pricing, promotion, shopper activation, eCommerce, and launch readiness in close partnership with Sales and Operations. •Use consumer, category, financial, retailer, and operational inputs to make disciplined marketing trade-offs, allocate resources, and improve the quality and speed of decisions affecting brand growth and portfolio performance. •Brand, portfolio, and consumer growth strategy •Partner closely with the global The Pink Stuff team to ensure North America commercial plans, retailer activation, demand-generation programs, and executional priorities are aligned with the brand’s established equity, guidelines, innovation priorities, and strategic direction. •Interface directly with the Global Brand Council to align on brand equity principles, positioning guardrails, distinctive assets, portfolio direction, and commercialization priorities, ensuring North America execution reflects the right balance of global consistency and local market growth needs. •Build evidence-based marketing capability by embedding proven brand-growth principles, testing discipline, and decision frameworks that improve consistency, learning, and scale across the organization. Qualifications: •Bachelor’s degree in Marketing, Business, Finance, Engineering, or a related field required; MBA or advanced degree preferred. •Having 2+ years of direct sales experience would be a competitive advantage. •Proven record leading brand strategy, portfolio architecture, innovation, commercialization, integrated marketing, shopper activation, and retailer go-to-market plans that drive measurable growth. •In-depth knowledge of omnichannel CPG growth, including eCommerce, Amazon, retail media, social, creator/influencer, paid media, content optimization, SEO/search, PDP/A+ content, and retailer digital shelf performance. •Demonstrated ability to translate consumer insight, syndicated data, segmentation, category dynamics, and financial analysis into clear strategies, investment choices, and persuasive selling stories. •Strong commercial and financial acumen, including pricing, promotion, margin management, marketing ROI, budget allocation, SKU productivity, cost reduction, and portfolio profitability. •Demonstrated capacity to lead cross-functionally without relying solely on formal authority, creating alignment across Sales, Supply Chain, Operations, R&D, Finance, Regulatory, Legal, and agency partners. •Proven ability to build, coach, and retain high-performing teams while raising functional capability, accountability, and operating rigor. •Executive presence, strong communication skills, and the ability to simplify complex business issues into clear recommendations, strategic narratives, and action plans. •Salary range is $238,000. - $284,000, bonus eligible Compensation: •$238,000 - $284,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!