Hiring: Vice President of Marketing Company: Eastern Metal Supply, Inc. Location: Charlotte, NC Job Posted Time: 2026-09-10 12:38:56 Target Skills & Keywords : Digital Transformation, HubSpot, Microsoft Excel About the job Experience: •10+ years of progressive marketing leadership experience, ideally in industrial distribution, manufacturing, or B2B technical sales environments Required Skills: •Strategic Leadership: Develop and lead the overarching marketing strategy, ensuring alignment with EMS goals, sales targets, and market opportunities •Team Leadership: Build, mentor, and manage a high-performing marketing team, including specialists in product marketing, digital, communications, and creative branding •Brand Management: Oversee brand positioning, messaging, and consistency across all channels and customer touchpoints in a traditionally conservative, technically driven industry •Budget Management: Develop and manage the marketing budget, ensuring effective use of resources and measurable outcomes •Demand Generation: Build and manage integrated marketing campaigns to drive awareness, generate qualified leads, and support the sales pipeline across multiple verticals •Market Intelligence: Analyze market trends, customer needs, and the competitive landscape to guide product marketing, pricing strategies, and business development efforts •Channel & Partner Marketing: Collaborate with distributors, suppliers, and OEM partners to co-market products and services, create joint campaigns, and support reseller channels •Digital Marketing: Lead digital transformation initiatives including website optimization, SEO/SEM, marketing automation, email campaigns, and analytics tools Qualifications: •To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. •Demonstrated success in strategic marketing leadership and measurable impact on sales growth •In-depth knowledge of industrial buyers, distribution channels, and technical product marketing •Bachelor's degree in Marketing, Business, Communications or related field (MBA preferred) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!