Hiring: Vice President, Integrated Brand Marketing Company: National Geographic Society Location: Washington, DC Job Posted Time: 2026-09-16 12:38:56 Employment Type: Hybrid Target Skills & Keywords : Content Strategy, User Experience About the job Experience: •15+ years of experience in brand building and integrated marketing with experience in content strategy, audience engagement and omni-channel management and deployment. Required Skills: •Lead and evolve the brand strategy across the Society and serve as a thought leader and key brand liaison to partners, including The Walt Disney Company, that are licensed to amplify the brand leading brand positioning, brand expression and activation and brand guardianship. •Lead in development of gathering audience insight and market data into actionable brand positioning and compelling reasons to believe that drive differentiation and brand performance. •Lead the development of comprehensive, integrated marketing plans that align with overarching business goals working across divisions translating business priorities into integrated calendars and seasonal initiatives and ensuring alignment with larger brand priorities. •Develop marketing strategies and execute multi-channel marketing plans for the Advancement and Education divisions growing impact with donor, educator and learner audiences. •Defining the short- and long-term objectives and goals for marketing, establishing quantifiable metrics to track progress and ensure all efforts are data-driven and seamlessly integrated with broader fundraising and organizational goals. •Synthesize market trends, competitive intelligence, and audience insights into a compelling brand narrative. •Provide strategic direction for brand, creative, marketing, and other teams across the Communications division and the entire Society to produce innovative, compelling work of the highest standard. •Able to build and execute marketing campaigns and effectively lead the creative development process. Qualifications: •Agency experience or management of an agency. •5 Direct Reports; Will supervise a team of 15-20 people. •The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations. •The salary range for this position is $228,000.00 - $240,000.00. •Job Designation •Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship. •E encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. Compensation: •$228,000 - $240,000 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!