Hiring: Vice President, Growth Marketing Company: Midi Health Location: San Francisco, CA Job Posted Time: 2026-09-10 14:51:12 Employment Type: Remote Target Skills & Keywords : Segment About the job Required Skills: •Paid acquisition strategy across all performance channels — paid social, search, programmatic, and emerging — with full budget ownership and P&L accountability. You set channel strategy, testing direction, and the demand generation roadmap; your team executes buying, trafficking, and optimization against that strategy •The agency and contractor ecosystem: building and managing an external network of paid media specialists and performance agencies that extends the team's capacity without extending headcount. You know when to build in-house and when to buy externally, and you manage that portfolio actively •The performance system architecture: the operating model, optimization cadence, testing infrastructure, and decision protocols that channel execution runs on •Creative performance: you own the signal side of the creative-to-performance loop, working in continuous data exchange with a dedicated Creative Intelligence pod that produces AI-assisted creative at volume •Audience strategy: which customer segments to acquire, at what cost thresholds, with what evidence that LTV justifies the investment — including expansion into adjacent audiences beyond our current core •LTV:CAC by segment across a dual-motion portfolio — care visits and Rx on one side, a supplement line reaching 30 SKUs by end of 2026 on the other — with the analytical depth to make investment decisions that reflect the different unit economics and LTV profiles of each •Team development: evolving a team of five from channel specialists toward growth architects capable of operating in an AI-native performance environment •Executive and board communication on growth performance, acquisition strategy, and unit economics Compensation: •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!