Hiring: Vice President, Brand & Integrated Marketing Company: Empire Today Location: Northlake, IL Job Posted Time: 2026-09-10 12:38:55 Target Skills & Keywords : Content Strategy About the job Experience: •15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role. •At least 5 years in a leadership role. Required Skills: •Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Empire Today, driving measurable growth in customer acquisition and brand equity. •Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing. •Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters. •Drive seamless integration of brand promotions and messaging across all touchpoints, including In Home Experience, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey. •Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Empire ecosystem. •Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our customers clearly, directly and with a preference for action. •Oversee creative with a focus on building a high velocity, data driven performance creative function in conjunction with performance team. •Define and execute a organic social strategy including the end-to-end content strategy that drives the brand and customer experience promise at all touchpoints. Qualifications: •Bachelor's degree in marketing, business, or a related field. •Demonstrated success in developing and executing successful marketing campaigns. •Excellent leadership, communication, and interpersonal skills. •We empower our employees to strive for their unique goals. •Within such an inclusive company with unlimited growth opportunities, how far you go is up to you. •We take care of our people. •We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home. •We have an unmatched company culture •. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth. •We’re one of the nation’s most recognizable brands. Compensation: •$240,000 - $280,000 / year •Paid time off and holiday pay Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!