Hiring: TikTok Shop - Senior Creator Manager, Creator LIVE Company: TikTok Location: Los Angeles, CA Job Posted Time: 2026-09-13 17:57:36 Employment Type: Full-time Target Skills & Keywords: Live Commerce, Creator Management, Influencer Marketing, E-commerce, Partnerships, GMV Growth, Live Operations, Creator Strategy, Performance Marketing, Cross-functional Collaboration, Content Strategy, Marketplace Platforms, TikTok Creators, MCNs, Data-Driven Decision Making Experience: - Proven experience in live commerce, creator management, influencer marketing, e-commerce, or partnerships - Experience working with live streaming, e-commerce, or marketplace platforms preferred - Experience working with TikTok creators, agencies, or MCNs preferred - Proven track record of growing creator revenue or GMV and scaling repeatable programs or growth models preferred - Mid-Senior level role Required Skills: - Own end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics - Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout) - Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into actionable improvement plans - Drive creators toward repeatable, scalable success rather than one-off live session wins - Design and operationalize scalable creator growth paths, guiding creators through key milestones - Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention) - Incubate and scale hero creator cases to educate and inspire the broader creator ecosystem - Lead live operations and execution excellence through live planning, run-of-show alignment, and structured post-live performance reviews - Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools) - Serve as the primary point of contact for creators on all live-commerce-related topics - Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams - Translate platform strategy and priorities into clear, actionable guidance for creators - Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities - Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders - Contribute to creator playbooks, education materials, and best practices for Creator Live - Help raise the overall quality bar of live commerce content and operations across the platform - Strong understanding of content, creators, and performance-driven growth - Comfortable working with data and metrics to inform decisions - Excellent communication skills — able to influence creators and cross-functional partners - Highly organized, proactive, and execution-oriented - Ability to thrive in a fast-paced, ambiguous environment - Strong ownership mindset Qualifications: - Proven experience in live commerce, creator management, influencer marketing, e-commerce, or partnerships - Strong understanding of content, creators, and performance-driven growth - Comfortable working with data and metrics to inform decisions - Excellent communication skills — able to influence creators and XFN partners - Highly organized, proactive, and execution-oriented - Experience working with live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs (preferred) - Proven track record of growing creator revenue or GMV; scaling repeatable programs or growth models (preferred) - Ability to thrive in a fast-paced, ambiguous environment (preferred) - Strong ownership mindset (preferred) Compensation: - Base salary range: $151,050 - $258,400 annually - Compensation may vary based on qualifications, skills, competencies, experience, and location - May be eligible for additional discretionary bonuses/incentives and restricted stock units - Day one access to medical, dental, and vision insurance - 401(k) savings plan with company match - Paid parental leave - Short-term and long-term disability coverage - Life insurance - Wellbeing benefits - 10 paid holidays per year - 10 paid sick days per year - 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!