Sr. Product Marketing Manager, Platform Positioning

Docusign - San Francisco, CA

Hiring: Sr. Product Marketing Manager, Platform Positioning Company: Docusign Location: San Francisco, CA Job Posted Time: 2026-09-16 18:16:14 Employment Type: Full-time / Remote Target Skills & Keywords : Agile, IAM, SaaS About the job Experience: •8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios Required Skills: •This position is an individual contributor role reporting to the Director of Product Marketing. •Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform - serving as the single source of truth across all teams and programs •Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy •Review CLM-related product launches for narrative consistency and a coherent platform message at every release •Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story •Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging combining individual features into a larger, compelling narrative that drives enterprise deals and expands adoption •Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content for engagements with firms such as Gartner, Forrester, IDC, and Hackett Group •Support enablement efforts related to analyst rankings and evaluations (e.g., Magic Quadrant, Wave, MarketScape), helping internal teams understand and communicate what these rankings mean and how to leverage them Qualifications: •Bachelor's degree or equivalent practical experience •MBA from top tier school or work equivalent •Highly collaborative, enthusiastic, open, proactive, and results-driven •Self-starter who can accomplish projects with minimal need for supervision •Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems •Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs •Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Compensation: •Paid Time Off: earned time off, as well as paid company holidays based on region Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!