Hiring: Sr. Product Marketing Manager - Measurement, Data & Audiences Company: Lyft Location: New York, NY Job Posted Time: 2026-09-10 11:43:56 Target Skills & Keywords : Product Management, SaaS About the job Experience: •10+ years of experience in digital advertising, with meaningful depth in measurement, attribution, ad tech infrastructure, or data-driven commerce/retail media. •Deep Technical & Data Literacy: Strong knowledge of the ad tech data ecosystem, including conversion modeling, third-party measurement integrations (offline/online conversions, viewability), CDPs, and data clean rooms. •Strategic Partnership Experience: Demonstrated experience structuring, negotiating, and growing commercial partnerships with technology vendors, measurement providers, or bespoke data platforms. •GTM Expertise: Experience developing market positioning, packaging, and pricing frameworks for data products, SaaS measurement tools, or complex ad tech solutions. •Cross-Functional Leadership: Exceptional collaboration skills; proven ability to bridge commercial and technical teams, working seamlessly across Sales, Product, Engineering, Data Science, Legal, and Finance. Required Skills: •Audience Strategy: Own the end-to-end go-to-market strategy for Lyft’s first-party audience data, defining how real-world mobility signals and consumer journeys are packaged into high-value targeting segments. •Value Positioning: Develop compelling narratives, positioning frameworks, and sales enablement tools that clearly articulate the unique value of Lyft’s deterministic identity and location-based data. •Commercial Design: Partner with Product, Data Science, and Finance to define pricing frameworks and packaging structures for audience segments and advanced data targeting features. •Attribution GTM: Drive the commercial rollout and adoption of in-house conversion modeling, multi-touch attribution, and offline-to-online conversion capabilities built by the Ad Infrastructure team. •Reporting & Interfaces: Inform the commercial requirements for advertiser-facing reporting systems, ensuring data transparency, ease of campaign management, and frictionless ROI reporting. •Market Education: Translate complex technical ad tech concepts (e.g., event data generation, signals, data clean rooms) into clear, compelling narratives for sales teams, brands, and top-tier agencies. •Strategic Alliances: Identify, evaluate, and lead the development of bespoke data partnerships with high-value external platforms, brands, and ecosystems to create custom, mutually beneficial data-sharing or co-targeting opportunities. •Commercial Deal Structuring: Partner with leadership, Legal, and Finance to influence commercial negotiations, governance models, and revenue-sharing structures for unique data collaboration agreements. Qualifications: •Prior experience in a product marketing, business development, or strategic partnerships role directly supporting an Ad Infrastructure, Data, or Measurement product line. •Operational familiarity with privacy-safe data collaboration methodologies, clean room architectures, and advanced attribution frameworks. Compensation: •Great medical, dental, and vision insurance options with additional programs available when enrolled Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!