Hiring: Sr. Product Marketing Manager- AI Infrastructure Company: NetApp Location: Morrisville, NC Job Posted Time: 2026-09-10 10:46:35 Employment Type: Remote Target Skills & Keywords : Data Pipeline, Product Strategy, RAG About the job Experience: •8+ years in a product marketing role within an enterprise technology or cloud solutions company. Required Skills: •Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office. •Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels. •Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy. •Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations. •Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures. •Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies. •Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings. •Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives. Qualifications: •Strong storytelling and messaging capabilities. •Comprehensive expertise in buyer personas, customer journeys, and competitive landscapes. •Technical fluency in AI infrastructure concepts, including generative AI, RAG, data pipelines, model development workflows, hybrid multicloud architectures, data governance, and enterprise storage or data management platforms. •Demonstrated capacity to bridge technical concepts with business value. •Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above. Compensation: •$200,000 - $225,000 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!