Hiring: Sr. Product Adoption Specialist (Affordable Housing) Company: AppFolio Location: Santa Barbara, CA Job Posted Time: 2026-09-02 20:45:45 Target Skills & Keywords : Segment About the job Required Skills: •Strategic Adoption: Ensure customers successfully master Affordable Housing tools to realize full product value and drive long-term loyalty. •Scalable Architecture: Develop high-impact resources such as playbooks and lead webinars that empower the broader team to drive adoption across a high volume of units. •Internal Consultancy: Act as a key bridge for Product, Sales, and Customer Care teams, providing the voice of the customer to influence software improvements. •Proactive Intervention: Use segment data to identify trends in unhealthy behavior and design initiatives to prevent systemic issues before they occur. •SME Support: Serve as the subject matter expert for HAP vouchers, TRACS submissions, LIHTC reporting, Tenant Income Certification, and HUD forms. •Best Practice Guidance: Lead customers through post-onboarding milestones to ensure certification and subsidy management are set up for long-term success. Qualifications: •Customer Obsessed: Proactively identifies and implements strategies to enhance the customer experience at scale. Acts as a guide who architects success across the adoption journey, ensuring customers realize full product value and long-term loyalty through expert, proactive insights. •Raise the Bar: Multiplies the strengths of others by leading by example and fostering a culture of coaching and collaboration. Improves the performance of the whole team by sharing deep domain knowledge and building better internal processes and scalable resources. •Business Acumen: Understands the mechanics and economics of the Affordable Housing industry. Uses data to identify trends in "unhealthy" customer behavior across the segment and designs proactive initiatives to prevent systemic issues. •Strategy & Innovation: Acts without being told what to do; brings new ideas to the table with a scalable implementation plan. Develops high-impact adoption resources—such as playbooks and webinars—that empower the broader team to drive adoption across a high volume of units. •Consultative Communication: Speaks and writes articulately in a variety of settings, with an intuitive ability to adjust messages for various audiences. Acts as a "trusted bridge" between our customers and internal teams, translating complex regulatory requir Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!