Hiring: Sr. Marketing Strategy and Analytics Manager Company: Twilio Location: United States Job Posted Time: 2026-09-16 11:22:40 Employment Type: Remote Target Skills & Keywords : AI, Git, GitHub, Python, SQL, SaaS, Salesforce, Segment, Twilio About the job Experience: •5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization. Required Skills: •Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership. •Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch. •Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows. •Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards. •Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach. •Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling). •Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes. Qualifications: •Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! •Advanced Technical Stack: Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation. •Data Visualization & BI: Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker. •CRM & GTM Tech Stack Depth: Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms. •Commercial Acumen & Executive Presence: Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions. •Operational familiarity with Git/GitHub workflows for analytics version control. •Genuine passion or prior experience in the social impact, non-profit, or public sector technology domains. •This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. •We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. Compensation: •$128,560 - $160,700 / year •This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!