Hiring: Sr. Marketing Sales Analyst Company: Nielsen Location: New York, NY Job Posted Time: 2026-09-13 10:58:14 Target Skills & Keywords : Project Management, Salesforce, Segment About the job Experience: •10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement). Required Skills: •Process design & ownership •Design, document, and continuously improve the end-to-end lead-to-opportunity process, including the steps sellers follow, the tools used at each stage, and the SLAs governing each step. •Identify process bottlenecks and inefficiencies in lead conversion and drive fixes in partnership with sales leadership. •Define and maintain the KPIs used to measure lead conversion performance (e.g., speed-to-lead, contact and connect rates, stage-to-stage conversion, cycle time, win rate). •Build and maintain the reporting and dashboards that support the CRO, sales managers, and individual sellers — in Salesforce natively, in connected tools like Google Sheets, and in AI-based reporting front ends. •Ensure reporting stays accurate and trusted as the source of truth for lead-to-close performance. •Train new sales hires on the lead process, required tools, and SLAs as part of onboarding. •Monitor adherence to the process and proactively address gaps with sellers and managers. Qualifications: •Bachelor's degree required. •Strong foundation in Salesforce reporting infrastructure — comfortable building reports/dashboards natively in Salesforce, in connected applications such as Google Sheets, and in AI-based reporting front ends; experience with Gemini and/or Claude is a plus. •Strong process design, project management, and analytical skills, with the ability to translate data into clear recommendations. •Excellent communication skills; able to train and coach sellers directly and to present performance and process updates to senior leadership, including the CRO. •This role is based in New York, NY, with an expectation of being in the office 2–3 days per week. •Enabling your best to power a better media future. Compensation: •This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!