Sr. Marketing Associate, B2B

Betterment - New York, NY

Hiring: Sr. Marketing Associate, B2B Company: Betterment Location: New York, NY Job Posted Time: 2026-09-12 11:54:32 Employment Type: Hybrid Target Skills & Keywords : HubSpot, Project Management, SaaS, Salesforce About the job Experience: •3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels Required Skills: •Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line. •This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. •This job may also be eligible for variable compensation in the form of a company incentive bonus. •Help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars, content, partnerships, and events. •Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management •Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice •Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners •Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team Compensation: •$89,000 - $99,500 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!