Hiring: Sr Director, Product Marketing - Platform Company: NetApp Location: San Jose, CA Job Posted Time: 2026-09-12 12:31:40 Employment Type: Hybrid Target Skills & Keywords : IaaS, PaaS, Product Management, SaaS About the job Experience: •15+ years of experience in marketing or product marketing, with a proven track record in a technically oriented business leading marketing functions in large-scale technology companies. Required Skills: •Are you ready to lead and inspire a world-class Product Marketing Team? At NetApp, we are in an exciting phase of developing a top-tier Product Marketing function, and we are looking for a strategic, hands-on leader to define and lead Product Marketing for our integrated data management Platform. •Platform Strategy & Leadership: Develop and execute comprehensive, data- and AI-informed platform marketing strategies. Define the platform's core value proposition, messaging, and go-to-market plans that unify the entire NetApp portfolio and resonate with executive-level buyers. •Build and Develop a World-Class Product Marketing Team: Hire and develop the existing team, augmenting with new skills, talent, and tools needed to scale and support a platform-oriented model. •AI-Driven Product Marketing: Leverage AI to scale product marketing impact, including accelerating content creation, improving signal from market and customer insights, and increasing the speed, quality, and consistency of sales enablement, go-to-market execution insights, and driving more data-informed decision making. •Sales Enablement: Understand the needs of the sales organization to create high-impact sales tools, training, and customer-facing materials that articulate the value of the NetApp platform. Collaborate with product teams to integrate market needs and customer pain points into roadmaps. •Cross-Functional Alignment: Ensure consistent platform messaging and execution across all touchpoints by driving alignment between product, marketing, and sales teams. •Go-to-Market Leadership: Lead the development of go-to-market plans for major platform releases and key cross-functional company moments, ensuring a unified and impactful launch. •Performance Tracking: Establish key performance indicators (KPIs) for platform marketing efforts and track the effectiveness of launches and marketing campaigns to demonstrate business impact. Qualifications: •Demonstrated success in building and marketing world-class, enterprise-scale platform, IaaS/PaaS/SaaS products from inception to market leadership. •Strong business acumen and experience with data-driven decision-making across pricing, marketing, and sales. Experience leveraging AI or advanced tooling to improve marketing effectiveness and insight generation. •Proven success in leading cross-functional teams to launch and grow complex platform products in a competitive market. •Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams. •Exceptional storyteller with the ability to distill a complex portfolio of technologies into a clear, concise, and engaging platform narrative. •Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred. Equivalent combination of additional skills and experience may be substituted for degrees listed. Compensation: •$300,000 - $360,000 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!