Hiring: Sr Director, Conferences Marketing Company: Gartner Location: Stamford, CT Job Posted Time: 2026-09-02 17:59:54 Employment Type: Full-time Target Skills & Keywords: Customer Insights, B2B Market Research, Marketing Strategy, Primary Research, Qualitative & Quantitative Research, Survey Design, Data Analytics, Competitive Assessment, Buyer Segmentation, Persona Development, Messaging & Creative Testing, Pricing Strategy, Brand Positioning, Value Proposition Development, AI Tools, Dashboards, Cross-functional Collaboration Experience: - 8+ years of research experience, including at least 3 years focused on B2B market research across diverse geographies - Direct experience supporting marketing teams and initiatives is required - Proven ability to partner with marketing stakeholders and deliver insights that inform marketing strategy and execution - Experience serving as a strategic research partner to Marketing leaders, translating needs into research briefs, data collection and analysis plans, and actionable insights - Experience defining, designing, and executing global B2B primary market research initiatives using qualitative and quantitative methods - Experience delivering actionable recommendations to executive leadership - Experience contributing to annual customer insights research agendas and driving alignment across cross-functional teams (Marketing, Sales, Strategy) - Experience performing quality checks at all stages of research and establishing best practices for B2B data collection, analysis, and reporting - Stay current with emerging AI technologies and integrate AI tools to optimize research workflows Required Skills: - Strong background in both qualitative and quantitative research methodologies - Survey development and programming using tools such as SurveyMonkey, Qualtrics, or WebSurveyCreator - Conducting in-depth interviews, facilitating focus groups, performing observational research, and running A/B experiments - Advanced analytics tools: R, Python, SPSS, SAS - Data analysis using Excel, SPSS, R, Python, or similar platforms - Developing repeatable analytics processes and dashboards to support marketing decision-making and performance tracking - Text data mining, syndicated data, and social listening tools - Ability to translate complex data into clear, actionable insights for Marketing, Sales, and Strategy teams - Marketing-related research: value proposition development, brand positioning, competitive assessments, pricing strategies, buyer segmentation/persona definition, messaging and creative testing, and non-buyer/win-back research Qualifications: - Master's degree or higher in Business, Social Sciences, Marketing Research, Statistics, or a related field Compensation: Not specified Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!