Hiring: Sr. Demand Generation Strategist Company: Spectra Logic Location: Boulder, CO Job Posted Time: 2026-09-15 13:48:01 Employment Type: Hybrid Target Skills & Keywords : AI About the job Experience: •7+ years of experience in B2B demand generation, integrated marketing, growth marketing, or campaign strategy. •Demonstrated success designing campaigns that generate and influence qualified sales pipeline—not solely leads, clicks, or engagement. •Expert knowledge of demand generation strategy, integrated campaign planning, audience segmentation, buyer journeys, and funnel progression. •Strong working knowledge of CRM, marketing automation, intent data, paid media, email nurture, funnel measurement, and campaign attribution. •Demonstrated capacity to analyze complex campaign, funnel, and pipeline data; identify underlying performance issues; and design practical solutions. Required Skills: •Leads demand generation initiatives for priority markets, products, and audiences, aligning campaign strategies with company revenue goals and Sales objectives. •Designs integrated, multichannel campaign solutions across email, digital advertising, content, webinars, events, account-based marketing, partner marketing, and coordinated Sales outreach. •Translates product launches, industry trends, customer use cases, and Sales priorities into compelling campaign themes, messaging, offers, and buyer journeys tailored by market and funnel stage. •Defines target audiences, account segments, buyer roles, channel strategies, budgets, timelines, and measurable success criteria for complex campaigns. •Influences Marketing and Sales stakeholders by identifying priority accounts, stalled opportunities, pipeline gaps, and areas where marketing programs can support opportunity progression. •Leads the development of account-based marketing programs for high-value enterprise and named accounts, coordinating engagement across Marketing, Sales, and channel partners. •Analyzes campaign, funnel, and pipeline performance to identify complex performance barriers and design improvements to targeting, messaging, offers, channels, or Sales follow-up. •Leads cross-functional campaign execution with Product Marketing, Content, Digital Marketing, Marketing Operations, Events, Sales, and external agencies, resolving complex issues and keeping programs aligned with strategic objectives. Qualifications: •Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience. Relevant professional experience may substitute for formal education. •Operational familiarity with Microsoft Dynamics 365, Customer Insights, TechTarget Priority Engine, GA4, or comparable platforms. Compensation: •Medical, dental, and vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!