Hiring: Sr Decision Scientist Company: Fractal Location: Texas, United States Job Posted Time: 2026-09-16 07:38:44 Employment Type: Full-time Target Skills & Keywords : A/B Testing, Python, R, SQL, Segment, TestNG About the job Experience: •5+ years hands-on experience with Adobe Analytics (Adobe Experience Cloud / Analytics Cloud) •5+ years analyzing clickstream data and behavioral event streams •5+ years hands-on experience with Adobe Analytics •5+ years analyzing behavioral/event-level clickstream data Required Skills: •This role is critical to improving acquisition efficiency by mapping, analyzing, and optimizing the multi-stage funnel through advanced digital analytics and behavioral data insights. •Head of Data Analytics & Transformation •Primary Focus: Adobe Analytics & Clickstream Analytics •Funnel Mapping Using Adobe Analytics & Clickstream •Use Adobe Analytics to map the complete acquisition funnel: awareness → consideration → quote → application start → application completion → underwriting → product issuance •Leverage clickstream data to understand exact user pathways and behavioral sequences at each funnel stage •Define and measure conversion rates at each stage; identify largest drop-off zones Qualifications: •Deep proficiency in Adobe Analytics implementation: custom dimensions, metrics, segments, event tracking, variable configuration •Advanced analytics capabilities: pathing analysis, funnel analysis, cohort analysis, attribution modeling •Demonstrated capacity to instrument complex digital experiences and extract meaningful behavioral data •Expert-level dashboard and reporting design in Adobe Analytics •Demonstrated capacity to work with raw clickstream/event-level data: sessionization, funnel building, user flow analysis •Proficiency in building custom segmentation and cohort models from clickstream data •Understanding of how clickstream data connects to business outcomes (conversion, retention, engagement) •Deep expertise in: custom variables, eVars, props, events, success metrics •Advanced skills: segments, virtual report suites, processing rules, classifications •Proficiency in pathing analysis, funnel analysis, flow analysis Compensation: •$145,000 - $155,000 / year •Flexible work environment (work from home / hybrid options) •In addition, you may be eligible for a discretionary bonus for the current performance period Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!