Hiring: Social Media Specialist II Company: Florida Gulf Coast University Location: Fort Myers, FL Job Posted Time: 2026-09-03 11:27:52 Employment Type: Full-time About the job Required Skills: •FGCU is building a culture of curiosity, commitment and collaboration. We value employees who successfully work with others and drive positive change through critical thinking and decisive action. If you thrive in an environment of innovation, accountability and mutual respect, you will find a good home here. •Manages the design and development of university social media content that supports the university’s marketing, communications, branding and strategic initiatives. •Develops original ideas and creative approaches for social media content and strategies that support university goals; ensures content and designs follow university branding standards and are aligned with appropriate audiences and timelines. •Develops and executes social media content strategies for the university’s institutional social media channels and recommends content approaches that increase engagement and support university marketing and communications objectives. •Provides guidance and support to departmental, college, program, and administrative unit social media accounts, as appropriate, and promotes consistent application of university social media practices and standards. •Routinely monitors departmental social media accounts and ensures they are maintained, updated, and evaluated for effectiveness; present results of analysis when appropriate. •Monitors social media engagement, audience trends and platform developments; analyzes results and recommends adjustments to improve the effectiveness of social media content and marketing efforts. •Researches marketplace competitiveness and anticipates trends within social media platforms to identify opportunities to enhance marketing and communications efforts. Qualifications: •Work experience in higher education •Proven ability to think strategically and approach challenges with creativity. •Demonstrated track record of reliability, meeting goals, and holding oneself accountable. •Strong interpersonal skills and experience working effectively across teams. •Knowledge of marketing strategies and communication principles. •Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials. •Knowledge of and ability to post photographs to various social media sites. •Knowledge and ability to recognize and implement video, broadcast production techniques and standards, branding and marketing principles. •Knowledge and proficiency in use of publishing and design software •Excellent interpersonal, verbal, and written communication skills. Compensation: •$49,800 - $55,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!