Hiring: Social Media Program Manager - Strategic Planning & Marketing - Full Time Company: Guthrie Location: Sayre, PA Job Posted Time: 2026-09-11 14:42:26 Target Skills & Keywords : Program Management About the job Experience: •At least five years social media, marketing, or communications. Strong preference given to health care experience. Required Skills: •The Social Media Program Manager stays abreast of trends in social media and new social media platforms and best practices to determine when and how TGC should engage in new opportunities. •The Social Media Program Manager will provide detailed project coordination among technical, content and creative sources to develop engaging and meaningful content while maintaining the highest degree of customer service. The Manager will also track performance by collaboratively setting goals and analyzing the results of social media activities. •Develop and implement comprehensive social media strategies that align with the overall marketing and communication goals of The Guthrie Clinic (TGC). This includes setting measurable objectives, identifying target audiences, and selecting appropriate social media platforms •Lead the creation of high-quality, engaging, and relevant content for various social media platforms. This includes writing, editing, and curating content, as well as overseeing the production of multimedia content such as videos, infographics, and podcasts •Utilize advanced analytics tools to track and measure the performance of social media campaigns. Provide regular reports and insights to senior management, highlighting key metrics, trends, and areas for improvement •Develop and implement crisis communication plans for social media. This includes monitoring for potential issues, responding to negative feedback, and managing the organization's online reputation during crises •Work closely with cross-functional teams, including marketing, public relations, customer service, and IT, to ensure cohesive and integrated social media efforts. Provide leadership and mentorship to junior team members and other departments involved in social media activities Qualifications: •Bachelors’ Degree is preferred. If no degree, five years’ experience in health care marketing, graphic design or clinical administrative support experience is required. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!