SEO/GEO Manager
Harper - San Francisco, CA
Hiring: SEO/GEO Manager Company: Harper Location: San Francisco, CA Job Posted Time: 2026-09-03 07:38:03 Employment Type: On-site Target Skills & Keywords : CSS, Content Strategy, Emotion, HTML About the job Experience: •5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint Required Skills: •Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy — from keyword research and content planning to technical optimization and authority building. •Drive organic visibility. Build and manage programs that increase Harper's rankings across high-intent commercial insurance queries: coverage types, industry-specific terms, and informational searches at every stage of the funnel. •Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms. •Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking. •Manage technical SEO. Audit and maintain site health; work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking. •Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics — and translate the data into clear strategic recommendations. Qualifications: •You've owned SEO for a company that competes in a high-volume, competitive search landscape and moved the needle meaningfully. •You've started thinking seriously about GEO and have a point of view on what it takes to show up in AI-generated answers. •You think about content strategically — not just as a ranking mechanism, but as a way to build authority and answer real questions. •You're as comfortable reviewing a technical audit as you are briefing a writer on what to create. •You track algorithm updates and model the second-order effects on your strategy before most people have written about them. •You can translate search insights into content and product recommendations that non-SEO stakeholders can act on. •You're based in San Francisco or willing to relocate. •The reality — read this before you apply •Schedule: Monday–Friday, long days, in the building with the team. •Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories Compensation: •Health, dental, and vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!