Hiring: Senior Strategist, SEO Content Company: Macy's Location: New York, NY Job Posted Time: 2026-09-10 13:30:57 Target Skills & Keywords : Change Management, Content Strategy, Information Architecture, WordPress About the job Experience: •8+ years of experience leading SEO, Content Strategy, Organic Growth, or Digital Marketing initiatives within enterprise ecommerce or retail organizations. Required Skills: •Define and execute the enterprise Content SEO strategy to drive organic traffic, customer engagement, and revenue growth. •Develop a multi-year content roadmap aligned with enterprise priorities, seasonal events, merchandising initiatives, customer demand, and emerging search opportunities. •Leverage keyword research, customer insights, competitive analysis, and search trends to identify opportunities and build topical authority across Macy's priority businesses. •Establish the content strategy for editorial experiences, buying guides, educational resources, trend stories, and evergreen content that supports customers throughout their shopping journey. •Lead the enterprise content amplification strategy by partnering with Site Merchandising to surface content across category pages, landing pages, homepage experiences, navigation, product pages, and other high-visibility customer touchpoints. •Partner with Marketing to integrate SEO content into campaigns and owned channels, expanding customer reach and engagement. •Establish content governance, quality standards, SEO best practices, and scalable workflows that drive consistency and efficiency. •Develop internal linking and content discoverability strategies that improve search performance and customer engagement. Qualifications: •Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. MBA preferred. •This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities. •Able to work a flexible schedule based on department and company needs. •What We Can Offer You •Some Additional Benefits We Offer Include •Employee Assistance Program with mental health counseling and legal/financial advice •Access the full menu of benefits offerings here. •Join us and help write the next chapter in our story - apply today! Compensation: •$108,120 - $180,360 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!