Hiring: Senior Software Engineer, Ads Creative Effectiveness Company: Reddit, Inc. Location: New York, NY Job Posted Time: 2026-09-09 18:05:23 Target Skills & Keywords : Compliance, LLM, Mage, Make, Rust, SAFe About the job Required Skills: •Ads Creative Effectiveness •team sits at the heart of our creative strategy, building GenAI and predictive products that help advertisers ship high-impact campaigns. We are searching for a •Senior Software Engineer •to help us build the future of generative products for ad creative at Reddit - from contributing to the development of best-in-class image, video and copy generators that leverage Reddit's best practices, performance-guided generations that maximize clicks and conversions, and brand safe, product preserving image/video editing pipelines at scale. •Responsibilities: •Lead Creative Engineering Architecture: •Drive the design and implementation of high-performance backends for ad creative generation. You will own the architectural vision for brand asset preservation and style consistency, ensuring our GenAI stack is modular, extensible, and seamlessly integrated into Reddit's infrastructure. •Advanced Editing & Asset Workflows: •Lead the development of end-to-end image and video editing engines. You will design the underlying APIs and logic that allow for complex asset manipulation while maintaining strict, automated adherence to brand guidelines. •Scale Performance Feedback Systems: •Architect the infrastructure that bridges the gap between ad performance (CTR, CVR) and the creative engine. You will build scalable systems to ingest high-volume performance data and programmatically optimize the generation flywheel. •Optimize Model Orchestration & Efficiency: •Solve complex engineering challenges around high-concurrency inference, latency optimization, and cost-efficient scaling at Reddit's global volume. •Robust Safety & Compliance Systems: •Design and maintain mission-critical middleware for content filtering and compliance. You'll ensure our safety layers are resilient, low-latency, and capable of preventing non-compliant or infringing content from reaching the platform. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!