Hiring: Senior Social Media Strategist Company: Lutron Electronics Location: Conshohocken, PA Job Posted Time: 2026-09-02 17:59:30 Employment Type: Full-time Target Skills & Keywords: Social Media Strategy, Organic Social, Influencer Marketing, Paid Social, Content Strategy, Community Management, KPI Development, Sprout Social, SEO/AIO, Social Search, AI Search, Content Calendar Management, Agency Management, Vendor Management, Brand Marketing, Cross-functional Collaboration Experience: - Senior-level role driving social strategy, content, and campaigns across the brand - Establish and scale social media practice from the ground up, defining playbooks, workflows, and standards - Lead integrated social strategy across business units, aligning organic, influencer/creator, and paid efforts - Own social content calendar and oversee content development for paid and organic campaigns - Manage agency and vendor relationships while building social capability company-wide - If less than 10 years work experience, minimum experience requirements apply Required Skills: - Develop integrated social strategy across business units and corporate initiatives - Define KPIs tied to business outcomes (qualified reach, engaged view rate, shares/saves, CTR to site) - Turn performance data into actionable insights through dashboard creation - Use Sprout Social or equivalent for publishing, listening, engagement, and reporting - Connect social strategy to modern discovery behavior — organic search, SEO/AIO, social search, and AI/agentic search - Lead community management and influential voice engagement - Monitor conversations, respond to comments, identify risks, and surface rapid-response opportunities - Recognize and engage internal brand ambassadors, third-party partners, creators, and influencers - Oversee content development for product launches, influencer collaborations, and brand moments - Set clear briefs and hold partners accountable to quality and outcomes - Partner with business units and agencies to elevate social know-how through trainings, brainstorms, and content reviews Qualifications: - Bachelors degree in Marketing, Communications or related field required - If less than 10 years work experience, minimum experience requirements apply Compensation: Not specified Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!