Hiring: Senior Product Marketing Manager, Developer Platform & GTM Company: Atlassian Location: San Francisco, CA Job Posted Time: 2026-09-15 17:58:32 Employment Type: Full-time Target Skills & Keywords: Product Marketing, Developer Marketing, Developer GTM, Platform Marketing, Integrated Marketing, Forge, Developer Platform, APIs, MCP, AI-Enabled Development, Agents, Developer Workflows, Positioning & Messaging, Segmentation, Competitive Narrative, Launch & Adoption, Developer Growth, Community Marketing, Event Marketing, Cross-Functional Leadership, AWS MDF, Marketplace, Developer Advocacy Experience: - 7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines - Experience marketing technical products - Comfortable getting technical — able to sit with Product and Engineering to understand an API, developer platform capability, AI workflow, or emerging protocol, then translate it into developer value Required Skills: - Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian's broader developer platform - Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value - Develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows - Own developer marketing strategy and GTM for Atlassian's Tier 1 builder event (TEAM for Builders), including audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation - Own the strategy for reaching, activating, and growing Atlassian developers, connecting launches, events, advocacy, community, content, and growth programs into a cohesive developer journey - Lead GTM for major developer and platform launches (e.g., Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, Codegeist) - Build repeatable launch and adoption motions that turn technical capabilities into clear stories, content, demos, enablement, and campaigns - Own marketing strategy across awareness → engagement → build → publish → consumption and Marketplace outcomes - Partner with Developer Advocacy, Community, Growth, Marketplace, and Product on programs and experiments to improve developer activation and Forge adoption (including Atlas Camp, Codegeist, developer meetups, and Dev Champions) - Serve as a senior marketing partner to Forge and Developer Platform Product leadership - Bring developer and market insight into strategy, align teams around shared priorities, and create clarity around tradeoffs - Manage AWS MDF investment for Forge and identify opportunities to use partner funding to amplify the broader developer GTM strategy Qualifications: - 7+ years of relevant experience in product marketing, developer marketing, developer GTM, platform marketing, or integrated marketing - Experience marketing technical products - Ability to engage with technical concepts and translate them into compelling developer value - Strong cross-functional leadership and partnership skills across Product, Engineering, Developer Advocacy, Events, Brand, Community, Ecosystem, Growth, and Marketplace teams Compensation: Not specified in the provided job text. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!