Hiring: Senior Product Marketing Manager - Confluent Company: IBM Location: Austin, TX Job Posted Time: 2026-09-17 09:57:34 Target Skills & Keywords : Flink, Iceberg, Kafka, Product Management, SaaS About the job Experience: •Applied hands-on capability in Apache Kafka, Apache Flink, stream processing, or real-time analytics Required Skills: •As a Product Marketing Manager, you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will apply strong messaging and positioning skills to craft and deliver compelling stories that drive product consideration and adoption. •Your Primary Responsibilities Will Include •Develop Market Requirements: Define market requirements that enable differentiated positioning and messaging, clearly explaining how IBM Confluent's offerings work in-market and the value they deliver to buyers and users. •Craft Compelling Stories: Apply strong messaging and positioning skills to craft and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights. •Create Content for Different Audiences: Author content of varying technical depths (e.g., blogs, eBooks, whitepapers, reference architectures, web copy) for various personas (e.g., developers, architects, data engineers, tech execs) on IBM Confluent's category, products and features •Lead Cross-Functional Collaboration: Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies, activate the market, and deliver measurable business outcomes. •Drive Go-to-Market (GTM) Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth; analyze the marketing and product funnel to identify conversion gaps, diagnose performance drivers, and turn insights into recommendations that improve awareness, engagement, evaluation, and pipeline generation. •Engage with Clients and Partners: Engage directly with clients, partners, and analysts to align strategies, activate the market, and deliver measurable business outcomes. Qualifications: •Master's Degree •Required Technical And Professional Expertise •3+ years of product marketing experience supporting B2B SaaS products for technical users, or 5+ years of relevant experience in consulting, B2B SaaS or product. •Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging. •Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy. •Have a data-informed mindset and are driven to set measurable goals for every project you take on. •Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction. •Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams. •Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders. •Are incredibly organized and efficient—you take on complex projects and own them from start to finish. Compensation: •$139,500 - $212,040 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!