Hiring: Senior Product Manager, Marketing Technology & Customer Engagement Company: Visa Location: San Francisco, CA Job Posted Time: 2026-09-16 10:17:14 Target Skills & Keywords : Agile, Jira, User Experience About the job Experience: •7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams. •At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams. Required Skills: •Own the product lifecycle for Visa Marketing 360, ensuring the platform continues to evolve as a scalable, secure, compliant, and business-impactful solution for Visa and its clients. •Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes. •Lead the integration of Visa Marketing 360 with internal and external partners, ensuring clear requirements, scalable data flows, strong user experiences, and capabilities that support personalization, automation, and customer engagement. •Identify opportunities to enhance targeting, segmentation, journey orchestration, real-time decisioning, and performance optimization through platform enhancements, data-driven capabilities, and emerging technologies. •Platform Management & Development •Translate marketing and client engagement objectives into clear product requirements, user stories, acceptance criteria, release plans, and success metrics. •Manage the product backlog and prioritize features based on business value, user needs, technical feasibility, analytics, and stakeholder feedback. •Partner with engineering, design, analytics, and marketing stakeholders to deliver high-quality platform enhancements on time and within scope, including capabilities that improve automation, personalization, workflow efficiency, and measurable marketing impact. Qualifications: •8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD •9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD •Demonstrated success in launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact. •In-depth knowledge of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms. •Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics. •Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira. •Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams. •Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions. •Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes. •Operational familiarity with AI and other emerging MarTech trends, with the ability to assess where they can improve customer engagement, personalization, automation, or platform efficiency. Compensation: •Competitive benefits and rewards package •In addition, this position may be eligible for bonus and equity Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!