Hiring: Senior Marketing Lead, Behavior & Wellbeing Company: CEVA SANTE ANIMALE Location: Bridgewater, NJ Job Posted Time: 2026-09-03 07:38:50 Employment Type: Contract Target Skills & Keywords : Agile, Linkerd, R About the job Experience: •9+ years of progressive brand, portfolio, or commercial marketing experience, ideally within CPG, consumer health, OTC, pet care, animal health, healthcare, or another consumer-led category. Required Skills: •Own Portfolio Strategy, P&L & Financial Discipline - Lead the U.S. strategy and annual business plan with accountability for revenue, profitability, market share, brand health, and marketing investment. Make disciplined choices on where to invest, optimize, or stop to deliver top- and bottom-line goals. •Lead Feliway & Thunder Growth and Talent - Set strategic direction across both brands while leading, coaching, and developing two direct reports. Stay actively engaged in critical initiatives and execution to ensure strategy translates into strong marketplace results. •Shape Innovation as a U.S. Design Market - Partner closely with the Global Behavior & Wellbeing Franchise team in France to bring U.S. consumer, customer, competitive, and category insights into strategy and innovation. Identify whitespace, challenge concepts, build business cases, and lead U.S. commercialization and launches. •Lead with Agility and Hands-On Execution - Operate as a senior cross-functional business partner while staying close enough to the work to identify issues, solve problems, and move priorities forward. Bring an agile, resourceful, action-oriented mindset and find practical ways to deliver results even when resources or information are not perfect. •Shape solutions out of complexity •Engage and develop •Portfolio & Brand Strategy; P&L and Commercial Leadership Qualifications: •Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus. •Demonstrated ownership of a significant brand or portfolio with accountability for P&L, revenue growth, profitability, market share, brand health, and marketing investment. •Direct people-management experience with a track record of coaching, developing, and building high-performing talent. •Strong omnichannel experience across brick-and-mortar retail, digital commerce, media/social/content, and other consumer touchpoints; veterinary, healthcare professional, or B2B experience is a plus. •Strong financial and analytical acumen, including budget management, marketing effectiveness, ROAS, resource allocation, and translating performance into action. •Highly curious, creative, agile, and resourceful, with a strong sense of ownership and the ability to move between strategy and execution, challenge assumptions, recruit new users, solve problems, and deliver in a fast-paced environment. •Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!