Senior Manager, Thought Leadership- B2B Retail
Cox Automotive Inc. - Atlanta, GA
Hiring: Senior Manager, Thought Leadership- B2B Retail Company: Cox Automotive Inc. Location: Atlanta, GA Job Posted Time: 2026-09-12 11:14:59 Employment Type: Hybrid Target Skills & Keywords : Content Strategy About the job Experience: •3+ years in a senior content or editorial role, with demonstrated experience developing thought leadership programs for B2B audiences Required Skills: •Own the B2B editorial content strategy for the assigned business unit, developing a content calendar and publishing cadence aligned to business priorities, key moments (NADA, industry events), and audience needs •Serve as the primary content partner to the SVP of the assigned business - capturing their voice, point of view, and expertise in executive thought leadership content including bylined articles, LinkedIn content, speaking abstracts, and industry commentary •Develop and produce high-quality thought leadership content including white papers, research reports, industry guides, blog posts, and executive POVs that position Cox Automotive as a leader in automotive retail •Partner with Product Marketing Directors to ensure thought leadership content connects to and supports product narratives, GTM moments, and commercial priorities. •Partner cross-functionally with the Communications team to align editorial content with PR strategy, executive visibility programs, and media opportunities •Develop and maintain the editorial voice and standards for the assigned business unit, ensuring content is consistent, on-brand, and differentiated in the market •Manage the Content Specialist II, providing clear direction, feedback, and professional development support •Manage freelance writers, content agencies, and subject matter expert contributors to scale content production without sacrificing quality Qualifications: •Bachelor's degree in related discipline and 8 years in content marketing, editorial strategy, B2B communications, or related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field. •Exceptional writing and editing skills - ability to produce and shape executive-level content across multiple formats and voices •In-depth knowledge of B2B content strategy - including audience development, editorial planning, SEO fundamentals, and content performance measurement •Active and strategic user of AI writing and research tools - including generative AI for drafting, research synthesis, and content ideation •Strong cross-functional collaboration skills; comfortable working across marketing, communications, product, and executive stakeholders •Degree in Marketing, Communications, Journalism, English, or related field; graduate degree preferred •Automotive industry knowledge preferred but not required; ability to quickly develop subject matter expertise in a complex industry is essential •People management experience; track record of developing content talent •Join the Cox family of businesses and make your mark today! •USD 101,500.00 - 169,100.00 per year Compensation: •$101,500 - $169,100 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!