Hiring: Senior Manager, Product Marketing Company: Netspend Location: Austin, Texas Metropolitan Area Job Posted Time: 2026-09-10 11:06:01 Employment Type: Hybrid Target Skills & Keywords : Segment About the job Experience: •5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry. •7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry. •At least 3 years in fintech, financial services, payments, or a closely adjacent industry. Required Skills: •Senior Product Marketing Manager to lead go-to-market efforts for our debit and prepaid card product portfolio. This role sits at the intersection of product, marketing, and business strategy — translating complex financial product capabilities into compelling, customer-centric narratives that drive acquisition, engagement, and retention. •Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio. •Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership. •Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time. •Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization. •Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments. •Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market. •Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue. Qualifications: •Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked. You catch what others miss and can't ship something you're not proud of. •Demonstrated success in supporting end-to-end GTM launches, driving adoption for financial products and hitting goals in a test-and-learn environment. •Comfortable working at the intersection of data and creativity — equally at home in a spreadsheet and a creative brief. •Strong cross-functional leadership skills with experience working with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment. •Proficiency with marketing analytics tools and the ability to draw actionable insights from data. •Prior exposure to consumer lending, credit builder, or earned wage access products — either as a product marketer or in a closely adjacent strategy/product role. •Operational familiarity with B2B2C distribution models, including employer, government, and retail partnerships. •Background working in a regulated financial services environment with working knowledge of relevant consumer protection regulations (CFPB, TILA, FCRA, ECOA). •7+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Compensation: •Competitive base salary + annual performance bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!