Hiring: Senior Manager, CRM Marketing Company: Aristocrat Interactive Location: Boston, MA Job Posted Time: 2026-09-10 11:24:48 Target Skills & Keywords : A/B Testing, AI, Event-Driven, React About the job Experience: •7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets. Required Skills: •Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication. •Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys. •Define and optimize segmentation models to enhance targeting and improve engagement rates. •Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn. •Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly. •Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds. •Develop and track important metrics such as FD conversion rates, CPAs, CPCs. •Make independent decisions to improve GP value across multiple digital marketing channels. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!