Hiring: Senior Manager, Conversion Rate Optimization Company: Bentley Systems Location: Denver, CO Job Posted Time: 2026-09-12 12:56:42 Employment Type: Hybrid Target Skills & Keywords : A/B Testing, CSS, Digital Transformation, Google Analytics, HTML, JavaScript, Salesforce About the job Experience: •8+ years of experience in digital marketing, with at least 3+ years directly managing Conversion Rate Optimization (CRO) and direct people management experience. Required Skills: •We are seeking a data-driven and strategically minded •Senior Manager of Conversion Rate Optimization (CRO) •To lead our optimization team and oversee digital growth strategies. Reporting to the Director of Digital Growth and Web Conversion, you will manage a team to execute a high-impact testing roadmap across our corporate B2B website and e-commerce storefront. •Team Leadership & Strategy •Manage and Mentor: Lead, develop, and mentor a team of CRO and digital optimization specialists and managers. •Cultivate an Experimentation & AI Culture: Act as the CRO evangelist within the broader Digital Marketing organization, championing a culture of continuous testing, learning, and adopting new, AI-driven ways of working. •Lead the CRO Roadmap: Own the Optimizely platform. Develop and scale the A/B, split, and multivariate testing roadmap across the corporate website and e-commerce storefront. •Optimize the Buyer Journey: Map and analyze key customer journey stages, removing friction from digital funnels from initial landing to final transaction or lead capture. Qualifications: •B2B E-commerce: Proven experience scaling and growing e-commerce engines and storefronts specifically within a B2B environment. Hands-on experience or familiarity with Adobe Commerce is highly preferred. •AI Curiosity & Innovation: Demonstrated curiosity for integrating AI tools into marketing processes to improve speed-to-market, variation generation, or data analysis. •Testing Tools: Hands-on expertise with Optimizely is required. •Lifecycle Marketing: Proven track record of building and optimizing revenue-generating lifecycle programs. •Analytics & Visualization: Proficiency in web analytics (Google Analytics 4) and user behavior tools. Strong experience using data visualization tools (ie. Power BI and Data Studio) and dashboards to analyze funnel metrics and report on test performance. •Business Operations: Familiarity with the integration of marketing automation (Marketo) and CRM (Salesforce) data to track full-funnel conversion efficiency. •Technical Acumen: Strong understanding of web technologies (HTML, CSS, JavaScript) as they relate to deploying and troubleshooting tests. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!