Senior Lifecycle Marketing Manager
LawnStarter - Chicago, IL
Hiring: Senior Lifecycle Marketing Manager Company: LawnStarter Location: Chicago, IL Job Posted Time: 2026-09-03 10:41:58 Employment Type: Remote Target Skills & Keywords : HTML, REST, Segment About the job Required Skills: •AI is central to how you'll do this. You'll decide where and how AI does the segmenting, the copywriting, and the campaign build, so that you produce more messages and return more revenue. •One of our core values is AI or Extinction: every task, AI-first, no exceptions and no excuses. We mean that literally, and this is the role where we expect it to show most clearly. •How the work actually gets done here •We run Claude Code today, and we'll keep using whatever is best for each part of the work. •What you've used elsewhere doesn't matter to us •Codex, Cursor, Claude Code, something newer. What matters is that you've written skills and agents that do real work, rather than only prompting a chat window. •We're Not Looking For Someone Who Drafts a Little Faster With a Chatbot. We're Looking For Someone Who Changes What Lifecycle Marketing Is Capable Of Doing •Personalization at a level of detail no person can produce by hand - Writing and personalizing for segments too small to manually create, and then testing at that size Qualifications: •You build with agentic AI •You Start From What The Customer Is Feeling. •You write, and you read the numbers. •You'll draft the SMS and interpret the significance test on it, because both belong to you and you're genuinely good at both. This is unlikely to be a good fit if you write well but hand off the analysis, or analyze well but hand off the words. •You work in the tool. •You'll be in Braze rather than reviewing someone else's build, and you'll be writing the skills that put things into Braze. This is unlikely to be a good fit if you've spent your career directing an agency and would find the build work beneath you, or if anything resembling code is something you'd rather hand to someone technical. •You change your mind when the data tells you to. •You hold strong hypotheses and give them up quickly, and you say so out loud when you were wrong. This is unlikely to be a good fit if you need to be right, or if you import practices from another company without testing whether they apply here. •A place to learn AI on the job - We need someone already working this way who has results to show for it. If you're curious but early, this isn't the role •A management role - No direct reports and no agency to direct. If your next step is leading a team, this isn't it Compensation: •$135,000 - $165,000 / year •Flexible work environment (work from home / hybrid options) •Equity: Conversion and retention determine a good part of what this company is worth, so you should own a piece of it Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!