Hiring: Senior Growth Marketing Manager Company: Nexon America Location: El Segundo, CA Job Posted Time: 2026-09-10 14:46:26 Employment Type: Hybrid Target Skills & Keywords : A/B Testing, Confluence, Jira, Microsoft Office, Project Management About the job Experience: •5+ years of experience in Marketing Strategy, Product Marketing and/or Brand Marketing roles. •Strong communication and presentation skills. •Demonstrated capacity to manage multiple projects in a fast-paced environment. •Strong analytical skills with experience using consumer data, performance metrics, and research tools. Required Skills: •Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps). •Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels. •Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers. •Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively •Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers. •Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team’s ability to find and convert the Asian American gamer. •Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches. •Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership. Qualifications: •Bachelor’s degree in marketing, Business, Communications, Data Analytics, or related field. Compensation: •We offer medical, dental and vision plans for you, your spouse or domestic partner and your children Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!