Hiring: Senior Enterprise Marketing Manager, Base Company: Coinbase Location: New York, NY Job Posted Time: 2026-09-10 10:18:33 Employment Type: Remote About the job Experience: •6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. •Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. •Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions. •Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution. •Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. Required Skills: •Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). •Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. •Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. •Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. •Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. •Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales. Compensation: •Flexible work environment (work from home / hybrid options) •Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap •Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). •Annual base salary range (excluding equity and bonus):: $170,765 USD - $200,900 USD Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!