Hiring: Senior Director, Social Media and Influencer Growth Marketing Company: Gen Location: Mountain View, CA Job Posted Time: 2026-09-10 10:44:23 Employment Type: Hybrid Target Skills & Keywords : CV, Embedded Systems, Zoom About the job Experience: •15+ years in social media, influencer marketing, or culture-driven brand strategy for global brands, including experience as a people leader who has built and scaled a team. •A track record of leading transformation, not just operations: you can point to a time you changed how an organization thought about a function, not only how well you ran it. Required Skills: •Senior Director, Social Media and Influencer Growth Marketing •Mountain View California or New York Office Hybrid (3 days office) •You'll join the Marketing Leadership Team, working alongside peers who lead brand and growth, media and performance marketing, GenStudio (our in-house creative studio), communications and corporate marketing, partner marketing, and AI transformation. Together, we drive integrated marketing acquisition and brand building across Gen's portfolio. •You'll own social and influencer/creator strategy end to end. You'll lead, develop, and scale our social team and the function as it grows. This is your chance to build out the social and influencer capability from the ground up, creating the operating model that makes social a critical part of Gen's direct to consumer growth engine. •Lead and build our social media strategy for key consumer brands including Norton, Avast, and LifeLock that establish each brand's authority in the conversations that matter and turn that authority into product demand and intent. •Author the social strategies that connect our brands and products to large, engaged communities. •Build the full ecosystem, not a channel plan, for every moment where social can move the business: organic, paid, influencer, content, and community working as one system in service of a business outcome, from awareness through conversion. •Partner cross-functionally with the Brand & Growth, Media and Performance Marketing, GenStudio, and the organic growth teams to make social a growth accelerator embedded in what the business is building next. Qualifications: •Bachelor's degree in marketing, communications, business, or related field (preferred) Compensation: •$230,000 - $290,000 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!