Hiring: Senior Director, Public Relations Company: Equinox Location: New York, NY Job Posted Time: 2026-09-10 12:24:09 Target Skills & Keywords : Spark About the job Experience: •15 years of PR experience with depth in luxury, lifestyle, wellness, fashion, or premium consumer sectors. Required Skills: •And we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details •. We never accept less than •Deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next •. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. •If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you. •Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to lead the day-to-day PR function. This leader will oversee our external PR agency and be accountable for driving Equinox’s earned media strategy, executive communications, and brand reputation, in close partnership with the SVP of PR & Philanthropy. •Architect and lead a modern PR strategy that reinforces Equinox as the leading voice in luxury lifestyle, culture, and wellness. •Develop compelling earned-first narratives that differentiate Equinox and spark cultural conversation. Qualifications: •Bachelor’s degree in Communications, Journalism, Public Relations, or related field; advanced degree a plus. •10–15 years of PR experience with depth in luxury, lifestyle, wellness, fashion, or premium consumer sectors. •Proven success shaping narratives that elevated brand perception and drove earned media at scale. •Strong experience advising C-suite executives and founders on media engagement, executive positioning, and crisis management. •Deep network across lifestyle, luxury, and business media; ability to proactively drive coverage. •Excellent judgment, writing, and executive presence. •Collaborative operator comfortable in a lean model (agency-led vs. in-house team). •Fluency with modern PR tools, influencer dynamics, and integrated storytelling. •Thrives in a fast-paced, high-performance culture. •Pay Transparency: $190K - $230K + bonus Compensation: •$190,000 - $230,000 / year •Pay Transparency: $190K - $230K + bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!