Hiring: Senior Director - Product Marketing & Market Intelligence Company: SoundCloud Location: New York, United States Job Posted Time: 2026-09-16 15:56:38 Employment Type: Full-time Target Skills & Keywords: Product Marketing, Market Intelligence, Audience Intelligence, Go-to-Market Strategy, Positioning, Monetization Strategy, Competitive Analysis, Consumer Insights, Voice-of-Customer, Audience Segmentation, Creator Economy, Music Streaming, AI, Subscriptions, Marketplaces, Cross-functional Leadership, Executive Storytelling Experience: - 10+ years across product marketing, product or growth strategy, or consumer, marketplace, and platform businesses - Proven track record of leading product marketing teams and influencing product strategy, not just supporting launches - Deep experience with market and audience research and competitive analysis, with a habit of turning insights into data-backed decisions - Deep understanding of consumer products, marketplaces, creator platforms, subscriptions, or social ecosystems - Exceptional storytelling and executive presence across complex, cross-functional organizations - Relentless curiosity about people, markets, and culture, with a real passion for music and creators Required Skills: - Shape product and business strategy as a strategic partner to leadership, including recommendations on consumer narratives, packaging, and monetization - Define positioning across creator, fan, AI, subscription, and monetization experiences in partnership with Brand, Creative, and Communications - Lead go-to-market strategy for major launches, defining audiences, positioning, and launch tiers, and owning awareness-to-adoption-to-retention metrics - Build market and audience intelligence function, tracking trends and competitive moves across music, AI, and the creator economy - Own creator and fan insight, drive audience segmentation and sizing, and build always-on feedback loops - Build and develop a high-performing PMM organization with a modern operating model Qualifications: - Reporting to the Chief Growth & Marketing Officer - Hybrid role requiring 3 days/week in the NYC office - Act as the strategic bridge across Product, Marketing, Community, Partnerships, and Executive Leadership - Build SoundCloud's market and audience intelligence from the ground up - Serve as the voice of creators and fans inside the company Compensation: - Salary range: $210,000 - $260,000 annually - Final salary determined based on relative experience, skills, internal equity, and location - Comprehensive health benefits including medical, dental, and vision plans, plus mental health resources - Robust 401k program - Employee Equity Plan - Generous professional development allowance - Creativity and Wellness benefit - Flexible vacation and public holiday policy with up to 35 days of PTO annually - 16 paid weeks for all parents (birthing and non-birthing), regardless of gender - Various snacks, goodies, and 2 free lunches weekly when at the office Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!