Hiring: Senior Director, Marketing Transformation & Operations Company: Trulieve Location: Tallahassee, FL Job Posted Time: 2026-09-16 11:57:25 Employment Type: Contract / Remote Target Skills & Keywords : Change Management, Digital Transformation, Enterprise Architecture, Monday.com, SAP, Salesforce, Segment, Vendor Management About the job Experience: •15+ years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related disciplines. •5+ years leading enterprise-scale marketing technology teams. Required Skills: •The ideal candidate is equal parts strategist, operator, architect, and change leader. They possess deep experience building marketing technology roadmaps, leading enterprise platform implementations, managing vendor partnerships, enabling AI-driven capabilities, and driving organization-wide adoption of new technologies. •This leader will be responsible for shaping the future-state marketing architecture that supports Trulieve's continued growth, modernization, and customer-centric transformation. •Define and maintain the enterprise marketing technology vision and multi-year roadmap. •Evaluate current-state capabilities, gaps, and opportunities across marketing platforms and workflows. •Prioritize technology investments that improve customer acquisition, personalization, retention, and operational efficiency. •Align technology initiatives with business objectives and marketing growth strategies. •Enterprise Transformation Leadership •Lead large-scale digital transformation initiatives across Marketing, Digital, Data, and Technology teams. Qualifications: •Proven track record implementing and optimizing marketing technology ecosystems. •In-depth knowledge of customer data platforms (CDP), CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems. •Exceptional communication and executive presentation skills. •Background in retail, consumer packaged goods, healthcare, or highly regulated industries. •MBA or advanced degree. Not required based on experience. •Join one of the most innovative and fastest-growing organizations in the industry. You'll have the opportunity to shape the future of digital marketing, lead enterprise-wide transformation initiatives, and help define the next generation of customer experiences through technology, automation, and AI. •Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays. •Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Compensation: •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package •A comprehensive benefits package including paid time off is offered with this position Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!